Analytics & insights
Analytics · Ad attribution
Which ads actually drive customers to chat with you — and book.
Overview
Ad Attribution ties conversations back to the ads that drove them. When you run Meta or Google ads with Entagl-generated URL parameters (UTMs), we track which ad brought each customer, and how much revenue they generated. Finally, a truthful answer to 'is our ad spend working?'.
Features
Campaign performance
Per-campaign stats: spend, conversations, leads, revenue.
By channel
Meta vs Google vs TikTok — which is pulling its weight.
Return on ad spend (ROAS)
Revenue generated per dollar of ad spend, per campaign.
UTM setup guide
Links to documentation for setting up tracking parameters on your ads.
Common tasks
Track ad attribution
About 1 min- Open the sidebar → Analytics → Ad Attribution.
- Pick a date range; the charts show which ad campaigns drove conversations and sales.
Tips
Always use UTM parameters on paid links. Without them, attribution guesses.
Revenue attribution requires Stripe or Shopify to be connected. Otherwise we count conversations only.
Frequently asked questions
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