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Comments Agent

Auto-reply to public comments and DM commenters — with keyword automations, plus an AI Comments Agent for everything else.

Comments console — posts, prompt editor, automations, and history.

Overview

The Comments page is your Instagram and Facebook engagement console. It pairs a keyword-automation engine (deterministic, always wins) with an AI Comments Agent that replies to comments your keyword rules didn't catch. A keyword automation can post a public reply, send a private DM, or both — always using your own prewritten text. Configure the AI Comments Agent's voice on the Agent tab; keyword rules live in Automations.

Tabs on this page

Audit log of every automation that fired, with click-through to the original comment + DM (when produced).

Auto-reply history

Time-ordered list of comment replies the AI sent, including which automation fired, the matched keywords, and the rendered reply.

DM conversions

When a comment-automation DM goes out, the customer's original comment is persisted as the first message in the resulting conversation, so the inbox shows it as unread (1) with the trigger context attached.

Features

Matching flow (deterministic-first)

On each comment: load enabled, non-deleted, non-expired automations → run all keyword automations (substring match) → if any match, fire its prewritten reply and stop. If no keyword automation matches, the comment falls through to the AI Comments Agent (when it's enabled).

Execute phase

Dedupe check → increment trigger count → resolve reply language (the user-picked one; auto-detect was removed because single comments aren't a reliable signal) → produce comment text (preset or AI) → produce DM text (same / preset / AI) → schedule send after the response-delay → record dedupe immediately so a duplicate comment within the cooldown window is silently skipped.

Echo handling (DM appears in inbox)

When the IG echo for the automation DM arrives, the conversation is created with source = 'ig_dm' and a comment_automation_context payload (post caption, comment text, automation name). The original public comment is persisted as the first user-role message so the customer's intent is preserved if they reply.

Common tasks

Edit the AI Comment Agent Prompt

About 3 min
  1. Open the sidebar → Instagram Comments AI.
  2. Switch to the AI Prompt tab. (Bookmarks to the old ?tab=ai-settings URL are auto-migrated.)
  3. Edit the prompt directly, or click any token in the System Variables sidebar to insert it at the cursor. Toggle Diff view to compare against the last saved version.
  4. Click Save in the floating save bar at the bottom — changes apply on the next incoming comment.

Create a deterministic keyword automation

About 4 min
  1. Open the sidebar → Instagram Comments AI → Automations tab.
  2. Click New Automation. Step 1 (Trigger): pick Any keyword / All keywords / Exact match and add the keywords.
  3. Step 2 (Reply Type): choose Public Comment, Private DM, or Both — the next steps appear/disappear based on your choice.
  4. Step 3 (Public Comment Reply, if enabled): write the reply to post — one shared reply, or a different reply per channel. A reply is required.
  5. Step 4 (Private DM, if enabled): pick Same as comment or a Custom preset DM message. Toggle Pause AI after DM if a human should handle the follow-up.
  6. Step 5 (Timing): set the response delay and dedupe window. Step 6 (Settings): name it, toggle Enabled, optionally set Auto-expiry, and Save.

Auto-expire an automation

About 1 min
  1. Open the automation in Edit mode and go to Step 6 — Settings.
  2. Toggle Auto-expiry on, pick a datetime (or use a preset shortcut like "In 7 days").
  3. Save. Past dates show a warning; the pipeline filters expired automations out of every webhook hit automatically.

Tips

Keyword automations always win over the AI Comments Agent — a matched keyword rule fires its prewritten reply and the agent never sees that comment. If keyword matching is firing on the wrong things, tighten the keywords (use Exact match).
Automation replies are always your own prewritten text — write them in whatever language your audience comments in.
Combine a public reply with a private DM on one automation to answer publicly and follow up in the DMs — still 1 credit for the pair.
Disabling a post via the Posts tab silences automations and the AI Comments Agent. Toggling Comments Agent off in agent settings only silences the agent — keyword automations keep firing.

Frequently asked questions

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