Reputation
Answer every Google review in your own voice, with the risky ones held back for you.
Overview
Reputation connects your Google Business Profile and writes a reply to each new review. Praise is answered for you within minutes; anything lukewarm or angry is held back for a person. You choose where that line sits.
Two things are worth knowing before you switch it on. Nothing is ever posted to your public listing until you have given permission in writing on the Rules tab, and one- and two-star reviews are never auto-answered on any setting we offer. Replies are written in the same language the reviewer used, kept short enough for Google, and follow a set of publishing rules you can read in full but cannot switch off. Free includes 10 Reputation credits each month, with the same standard review tools as Pro. Activate it in Billing, connect Google, and choose your reply rules. Automatic replies still require your explicit consent.
Tabs on this page
Which star ratings are answered automatically, which wait for you, and which go straight to a person.
Three settings to choose from
Three named settings. "Nothing without me" writes a reply for three-, four- and five-star reviews and posts none of them until you approve. "Recommended", the default, posts four- and five-star replies for you and holds three-star ones for approval. "Mostly hands-off" also posts three-star replies and holds two-star ones. On all three, one-star reviews go straight to you with nothing written — we do not offer a setting that answers a furious customer automatically.
Your written permission
Before anything is posted automatically you sign a short permission on this tab, which lists exactly what will be published on your behalf. Until you do, every reply waits for your approval — the product still works, it just asks first. You can withdraw it whenever you like and posting stops immediately.
Fine-tune each rating
Open this if the three settings do not fit. You can set each star rating separately, add a note telling the AI how to handle that rating, and choose how long to wait before posting.
Different rules per location
Locations follow your default rules unless you give one its own. Useful when a single branch needs a gentler touch.
Features
Plans
Free includes 10 monthly credits. Pro packages offer 100 for $59, 250 for $149, 600 for $349, 1,000 for $579 or 2,000 for $1,149 monthly. Free and Pro share standard features. Credits pay for successful draft generation; actual usage varies. Optional extra usage costs the package unit rate plus 20%, within your spending limit.
Why one reply can cost more than another
You are charged what a reply actually costs to write, not a flat fee. A one- or two-star review uses a stronger, more careful AI model, so it costs about 0.95 credits against roughly 0.15 for a happy one. You can see every reply itemised on your usage page.
Review text disappears after 30 days
Google's rules only let us hold on to review wording, reviewer names and reviewer photos for 30 days, so we clear them after that. The star rating, the dates and the reply you published all stay, and so does your history. The original review is always on your Google listing.
Google has the final say
Google can reject or remove replies. We show its reason and ask you to revise the wording. Successful AI drafting remains charged; publishing failures do not refund that work.
Common tasks
Let Entagl post replies for you
About 3 min- Open Reputation and go to the Rules tab.
- Choose a setting. "Recommended" is the usual starting point: four- and five-star reviews are posted for you, everything else waits.
- Read the permission panel. It lists exactly what will be posted on your behalf under the rules you just picked.
- Type your name to sign it. Nothing is posted automatically until this is done.
- Save. New reviews from now on follow your rules; you can withdraw the permission at any time.
Make replies sound like you
About 4 min- Open Reputation and go to the Agent tab.
- Click Edit instructions.
- Describe your voice in a sentence or two and add a sign-off if you want one. Keep it under 4,000 characters, and watch the cost per reply as you write.
- Save. Replies written from now on follow it. To undo everything, use "Go back to the built-in instructions".
Answer a one-star review
About 3 min- Open the Reviews tab. Low ratings sit under "Waiting for your personal reply".
- Write the reply yourself. These are deliberately left blank, because a short honest answer from the owner reads better than anything written for you.
- Post it. Consider offering to continue the conversation privately rather than settling it in public.
Tips
Frequently asked questions
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